Learn how to create greener marketing and branding campaigns that will generate “buzz” for your green business. By answering a few questions about your business, you will understand the importance of promoting your business as green and the dangers of being labeled as a business that promotes “greenwashing”.
Course Objectives:
Answer 5 questions to determine how green you are in your current business
5 ideas to get your business on the appropriate green path.
Understanding the importance of picking your green niche.
Recognize the green consumer from the traditional consumer and how to target your market
Learn techniques that sell the green marketing campaign to your team or boss.
Optimize green branding strategies in today’s eco friendly market place that work
Localize and generate green “buzz “about your business by giving back.
Course Length: 1.5 Hours